HSBC India Signs Cricketer Virat Kohli as Brand Influencer
HSBC India has recently announced that they have signed the well-known Indian cricketer, Virat Kohli, as their brand influencer. The move is aimed at amplifying HSBC India’s purpose of “Opening up a world of opportunity” as it strives to support the ambitions of an aspirational India going global.
As part of the association, a multi-media campaign featuring Virat Kohli will bring to life the value proposition of banking with HSBC. Hitendra Dave, CEO of HSBC India, expressed his excitement about the association and said, “Virat Kohli is a symbol of an ambitious India that is striving forward, going global and leaving its indelible mark on the global stage across various fields. We’re keen to partner the country in its upward trajectory of growth, and our association with Virat Kohli will provide a significant impetus to this journey.”
Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, added, “Our endeavour to support the aspirations of the international-minded Indians will be boosted by our association with Virat Kohli. Whether on or off the field, Kohli personifies discipline and commitment to his craft, ideals that resonate with us at HSBC India.”
Virat Kohli, the embodiment of sporting excellence, dependability, and trust, will help to amplify HSBC’s purpose. Sharing his thoughts on the partnership, Virat Kohli said, “I’m excited to be a part of HSBC’s growth journey in India. The bank’s commitment towards its clients is something that I admire, and I look forward to being a part of their success story.”
Cricket is a unifying force and strikes an emotional chord with the Indian diaspora across the world. HSBC India’s association with Virat Kohli is a significant move towards reinforcing its commitment towards growth and being the preferred international financial partner for its clients. The move is likely to attract more customers to HSBC India, thanks to Kohli’s immense popularity among cricket fans and his appeal to ambitious Indians.
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