Horses Stable ,How a reality show is supporting entrepreneurs in pitching and attracting investors
- By StartupStory | January 28, 2022
“Horses stable is the biggest business funding show in India. It enables budding entrepreneurs from across the country to showcase their ideas to the crème de la crème panel of investors.”
Meet Mr. Vivek Bindra
Dr Vivek Bindra is the founder CEO of Bada business Pvt Ltd. He is Horses Stable Startup guru, a motivational speaker, and a renowned business coach. In fact, he is a recipient of over 100 most globally admired awards, including Best Leadership Trainer in Asia by Marshall Goldsmith at the world HRD Congress, make in India award 2019 by Bharat Nirman Foundation, Leadership excellence awards as the ‘’Think Tank of Corporate Asia’’ by World Leadership Federation, and more. Additionally, he is a three- time Guinness world record holder for the largest online business lesson attended by 18,693 unique participants for 30 minutes.
Founder of Horses stable
During his travels throughout the world as an engineer, Prashant Agarwal, 29, saw that Indian entrepreneurs did not have an easy way to raise money from investors. Prashant founded Horses stable in India to bring entrepreneurs’ ideas to life, inspired by the American business reality show Shark Tank. Prashant spent seven years as a software programmer and worked at Décor India before launching his own company. Horses Stable was founded with a one-crore investment. The investors’ names are Mandar Joshi, Mohit Gulato Mahavir, Pratap Sharma Aarti, GuptaDeeksha, Ahuja Aarti,GuptaAnkita, Vashishta, Nandini Mansinghka and Suraj Juneja.
How it began
Horses stable is where Startup founders can showcase what their startups aim to achieve and how it would grow. It is a place where the emerging CEO’s can gain advice. With their ideas and advice upcoming entrepreneurs pitch their business models to a panel of investors (horses) and persuade them to invest money in their ventures. The horses stable panel includes 4-6 Horses who are willing to invest funds and help the entrepreneurs lead their business in the right way. Horses stable was founded in 2018, and has its headquarters in Bangalore, India. Carrying 11-50 employees, the industry is media based and privately held.
The mediator
||Horses Stable operates as a mediator for investors and entrepreneurs. It also hosts several events in which it aims to provide a financial platform for Indian enterprises. ||
How does it work?
Entrepreneurs are given the opportunity to pitch their business idea, as well as their execution strategies and product or service offers, to Horses Stable’s investors. The investors, dubbed “Horses,” assess each business idea based on the information provided by the companies and in person during the pitching portion of the show.
For example, in an episode of the series, Horses Stable – the panel meets Vishnu Ramesh who is the founder of SUBTL.AI which offers a unique system to read and ask the information of documents like contracts, forms, medical reports etc. SUBTL.AIis looking to raise 2.3 crores in exchange for 6% of equity. The Startup is aiming to solve the problem that documents are everywhere with the amount of digitization happening and the growth of businesses itself in today’s world.
There is a huge volume of data, and there are specific industries where there are critical needs to look at that information. For example, bankers in India, as they must know about all the RBI regulations that come out and be aware of process manuals that clearly talks about how each different banking process must be conducted.
Three popular options that people find information on are: 1) keyword based search, 2) semantic search documents, 3) subject matter expert. Looking at these methods, the team of SUBTL.AI thought it isn’t very effective so they thought if it is possible to create an AI solution that can read your documents for you. Subtlbot comes in, which is SUBTL.AI’s product.
A sas based solution which lets customers upload the document of their choice and the ML technology can break down the document and feed all the information into the AI search engine. Then, users can directly ask questions on top of the solution, in the same manner they would ask a human expert.
The show then asks Dr Bindra to analyse the proposal about SUBTL.AI, who then gives advice for the Startup and then Vishnu along with pitching his idea on his Startup includes the advice given to him by Dr Bindra. Then, the horses discuss how much to invest for his Startup and come up with a deal at the end.
There are however cases when the entrepreneur and horses disagree, and the deal fails.
Conclusion
Horses stable, the reality show, showcases ideas of various entrepreneurs across the country and the highlight of the show is that the CEO of Bada Business gives advice to the future entrepreneurs. Additionally, the show gives ideas to the viewers who can also potentially be future entrepreneurs.