Hero MotoCorp Pioneers Auto Industry’s Digital Shift by Joining ONDC Network
- ByStartupStory | May 14, 2024
Hero MotoCorp, the world’s leading manufacturer of motorcycles and scooters, has announced its integration with the Open Network for Digital Commerce (ONDC). This strategic partnership marks Hero MotoCorp as the first automobile company in India to join the innovative digital network, underlining its commitment to enhancing customer experience and expanding digital outreach in the automotive sector.
Hero MotoCorp, known for having the largest physical distribution and service network in the Indian auto industry, is set to revolutionize its digital presence through this collaboration. Initially, the ONDC platform will feature Hero’s two-wheeler parts, accessories, and merchandise, enabling customers to conveniently access Hero Genuine Parts using various buyer apps connected to the network, including popular platforms like Paytm and Mystore.
The integration with ONDC not only aims to improve the efficiency and speed of order processing but also ensures hyperlocal deliveries that leverage Hero MotoCorp’s vast distribution infrastructure. This enhancement in service delivery is expected to create a more equitable and dynamic market environment for all of Hero MotoCorp’s channel partners.
Niranjan Gupta, CEO of Hero MotoCorp, emphasized the importance of this initiative, stating, “At Hero MotoCorp, customer-centricity and digital innovation are at the core of everything we do. Now with ONDC Network, we have pioneered the automotive taxonomy for the auto industry, making it easier for customers to find vehicle parts and accessories to begin with. With this initiative, Hero MotoCorp is furthering the Government’s Digital India mission and we will continue to bring in more innovation in this space.”
T Koshy, MD & CEO of ONDC, also commented on this partnership, highlighting its significance for the two-wheeler industry. “When brands like Hero MotoCorp embrace the Open Network, it reaffirms our vision of driving digital transformation in the country by creating a fair and efficient ecosystem for all kinds of businesses to thrive. We are confident that this will pave the way for others to follow,” said Koshy.
This collaboration aligns perfectly with the Government’s Digital India mission, promoting digital transformation and economic growth. Hero MotoCorp’s adoption of ONDC’s framework is expected to set a new standard in the digital automotive marketplace, offering enhanced transparency, accessibility, and a state-of-the-art purchasing experience for its over 115 million customers.
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