Haldirams, Infosys, Shriram among top buyers of women’s IPL franchise team
- ByStartupStory | January 21, 2023
According to executives, Haldirams, Infosys, and Shriram Group are among the large companies that have purchased the tender documents to bid for the women’s IPL franchise teams and expressed interest in the tournament.
The existing ten IPL teams, which include Mohit Burman’s Punjab Kings, the defending champions Gujarat Titans, Delhi Capitals, Chennai Super Kings, Kolkata Knight Riders, Rajasthan Royals, and Sunrisers Hyderabad, will also bid for Women’s IPL teams. The team auction is set for January 25, when the winners will be announced by the Board of Control for Cricket in India (BCCI).
Questions sent to Haldiram’s, Infosys, and the Shriram Group received no response as of press time.
“There is significant interest among women-centric brands to bid for the IPL franchise teams. The league as well as women’s cricket as such has attracted increasing numbers of female viewership,” said one of the executives quoted above.
According to ICC data, the ICC Women’s World Cup had a cumulative global television audience viewership of 104.8 million in 2022.
For the first five years, the BCCI has offered the women’s IPL teams an 80% revenue share, compared to a 40-50% revenue share from the IPL’s central contract revenue pool.
“The interest to bid for the franchise teams also stems from the value of the media rights, which is a big development for women’s cricket,” the executive quoted above said.
The media rights to the women’s IPL have been purchased for 951 crore by Reliance Group-backed Viacom18. The agreement stipulates that the broadcaster will pay the cricket board a per-match fee of 7.09 crore for a five-year period beginning in 2023 and ending in 2027. In September of last year, while Disney-Star retained the IPL’s television broadcast rights for a fee of 23,575 crore, Viacom18 secured the digital media rights for a fee of 23,750 crore in the Indian sub-continent.
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