News Update

Good Creator Co likely to acquire video commerce startup Bulbul

• ByStartupStory     |    February 28, 2022

 Good Creator Co (GCC), an offshoot of the Good Glamm group, is acquiring video commerce platform Bulbul in a cash and stock deal,As part of the deal, Bulbul’s founder Sachin Bhatia will take over GCC’s chief executive, sources said.Good Glamm Group, armed with capital raised from investors, has invested Rs 200 crore as seed capital in Good Creator Co, when it was spun off in January.

The funds will help the company grow its revenue base, company executive told ET in a recent interview.Our current revenue run rate for GCC is around Rs 75 crore and we expect it to grow to Rs 250 crore by the end of the current calendar year,” Darpan Sanghvi, founder and CEO, Good Glamm Group

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