Frozen food startup inaugurated crowdfunding campaign
- ByStartupStory | January 29, 2022
Founded in 2017, Rojo’s Famous gives frozen pancake sandwiches proposing candy or savory fillings. Founders RJ Selfridge and John Marlett advanced a proprietary oil-unfastened pancake cooking system to provide the heat-and-consume handhelds, that are wrapped in recyclable and compostable packaging and bought in grocery chains alongside the East and West coasts. Products are also to be had to buy at the brand’s website.
Rojo’s Famous generated greater than $1.28 million in sales in 2020, up 271% 12 months over 12 months. The agency plans to go into new markets this 12 months, together with picking out Walmart stores, and has multiplied its production abilities to guide expanded demand.
Mr. Selfridge said “The minute we flip the turn on in our recent facility, we’ve ensured we`re organized to double our capability,” “This superior potential is essential to carry our recent client base in addition to growing.”
The founder’s objective is to elevate up to $250,000 through its sale of Series B Preferred Stock and agenda to apply the proceeds to guide marketing, studies, and modification, and the addition of a 2nd production line. To date, the agency has extended $1.1 million in fairness capital from angel
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