Flipkart annual GMV at $23 billion, run rate above 50%

• BySheetal Sidhu     |    September 13, 2021

Flipkart Group clocked gross merchandise value (GMV) of around $15 billion last calendar year and is currently on an annualised GMV run rate of $23 billion, multiple people aware of the matter told ET. GMV, in ecommerce parlance, refers to total value of sales on a platform during a given period. It includes the discounts offered but does not include returns.

This year’s GMV run-rate indicates more than 50% growth year on year for the Walmart-owned ecommerce giant even as the sector remains in a policy flux. Separately, a report from wealth management firm Bernstein said Flipkart, excluding Myntra, had clocked GMV of around $12.5 billion in calendar 2020 while Myntra clocked $2billion. The same report said its rival Amazon India clocked a GMV of around $11.5 billion during the year.

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