Flipkart, Amazon expand dark-store sites for quick commerce
- ByStartupStory | December 16, 2025
Flipkart and Amazon are ramping up their quick commerce strategies in India through aggressive dark-store expansions, challenging dedicated players like Blinkit, Swiggy Instamart, and Zepto in the race for 10–30 minute deliveries.
Flipkart’s quick commerce service, Flipkart Minutes, has scaled from about 100 dark stores at its 2024 launch to roughly 300 locations and aims to reach 800 by the end of 2025. These compact warehouses carry high-demand items such as groceries, snacks, FMCG products, premium electronics, jewellery, home décor, and mobiles, supporting rapid fulfilment across more than 30 cities, including growing tier-II markets. Supported by over ₹3,000 crore in internal funding, Flipkart Minutes has seen business double every 45 days in 2025, with festive demand surging nearly 10x in select categories compared to earlier in the year.
Amazon is keeping pace via its instant-delivery operations, adding approximately two new dark stores daily and targeting more than 300 micro-fulfilment centres by year-end across Bengaluru, Delhi, and Mumbai. These sites enable ultra-fast grocery and essentials delivery, with Prime members showing tripled shopping frequency in covered areas.
Both giants are investing heavily in dense, AI-optimised networks to create a competitive edge as Indian e-commerce evolves toward immediate gratification. Flipkart leverages data for supply chain and assortment efficiency, while Amazon draws on its logistics scale and Prime loyalty. The expansions extend quick commerce beyond metros, benefiting consumers with broader access while marking a shift where ultra-fast delivery becomes table stakes for India’s top online retailers.
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