Elda Health Raises Funding $1.5M In Seed Round From Avaana Capital, Orios Ventures, Others
- BySheetal Sidhu | August 26, 2021
Elda Health, a women-led one stop holistic health platform for the mid-age urban woman, has announced it has raised $1.5 million in a seed round from Avaana Capital, Orios Ventures, and Ananth Narayanan Family Office.The funding will enable the Bengaluru-based brand to scale up its offerings, operations, hire new talent, onboard health and wellness professionals and doctors to expand its circle of expertise. Elda serves as an everyday companion for midlife women on their healthcare journey, empowering them with measurable health outcomes.
Swathi said, “My father was an army gynaecologist and feminine hygiene and healthcare conversations were common at home. And Sindhuri’s father was with Apollo, and we grew up in that setup. Shubham on the other hand is a BITS Pilani graduate who has been passionate about healthcare. It was then we got together to make a difference in the space.” She added that while there was a general focus on health, they wanted to focus deeper on women’s health. Swathi says they looked at feminine hygiene from the start of a woman’s menstrual cycle to menopause.
Shruti Srivastava, Principal, Avaana Capital, said “We at Avaana Capital look for businesses that are targeting large problems, and creating large commercial outcomes by solving them. And women’s health in 50 percent of the population is an ignored and underserved segment. Women of the age group do spend on health, but they end up spending on curative measures. We liked the way the Elda team looked at the space and the market, and the segment needs 360 degree support.”
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