Edtech Startup Camp K12 Raises Funding $12M, Round Co-led By Matrix Partners India, Elevation Capital
- BySheetal Sidhu | August 26, 2021
Camp K12, the edtech startup focused on building a global online school for 21st-century skills, has raised $12 million in a Series A round co-led by Matrix Partners India and Elevation Capital. The company has seen growth in two new geographies, one new subject category, and a new group-class format launched over the past six months. Funds will be used to hire leaders across functions, hyperscale operations and marketing, and to build a world-class engineering and product team.
Camp K12’s US business has grown 2x month-on-month over the past three months, with 75 percent of enrolments coming at 0 CAC from organic activities. At the same time, Camp K12’s Middle East business has grown 3x month-on-month. In both geographies, Camp K12 offers its in-house 3D coding platform “HatchXR” and a different coding curriculum from its India business to create delight among a consumer segment that has already been exposed to coding basics in schools and craves a different level of cutting-edge tech exposure. Anshul Bhagi, Co-founder, Camp K12 said, “We have laid the foundations for a global online school, and we’re ready to scale.
My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers.
“Over the last 12 months, Camp K12 has built out on its operational excellence and customer delight function across multiple categories, from specializing in coding for the K-12 category they have now further expanded into English with a differentiated curriculum that empowers every child to publish a novel. We’re excited for the next leg of growth as we co-invest with Elevation Capital in this round,” said Vikram Vaidyanathan, Managing Director, Matrix India
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