E-commerce Giant Snapdeal to partner up with Bank of Baroda to launch co-branded credit card
- ByTejika Bajaj | January 15, 2022
The Indian e-commerce giant Snapdeal has recently joined hands with the Bank of Baroda and NPCI to launch an exclusive co-branded contactless RuPay credit card. The contactless credit card will be offered on the RuPay platform and will offer a multitude of contactless features.
Expressing his views on the recent collaboration and launch, the President at Snapdeal Limited, Himanshu Chakrawarti said, “We are honoured to partner up with BOB Financial and NPCI for the launch of this contactless credit card. Much like Snapdeal, both Bank of Baroda & RuPay have a deep connection with users in Bharat. The synergies of this partnership will allow us to accelerate the adoption of digital payments, especially amongst users residing beyond India’s metros and Tier 1 cities.”
The credit cards will be rolled out in March 2022 and would offer its users a wide variety of reward points and additional benefits both at online as well as offline stores along with the e-commerce giant’s platform. The main aim of the partnership is to popularise the adoption and practice of utilizing credit cards among India’s smaller towns and cities.
Talking about the new venture that has been taken up by the Gurgaon based platform, the MD &CEO of Bank of Baroda Financial, Shailendra Singh stated, “We continue to acquire more customers from non-metros and other smaller locations and believe that Snapdeal’s close connect with buyers in those locations, along with Bank of Baroda’s stature and distribution strength will provide the right opportunity to promote credit card usage among new users.”
The recent partnership between the institutions marks a strong understanding of increasing the adoption of digital modes of payment amongst the Tier 3 and 4 cities across the country.
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