Beverage Funding News

Drickle Secures ₹6 Crore in Seed Funding to Scale “Coffee-First” Beverage Revolution

• ByStartupStory     |    January 14, 2026

In a move that signals the intensifying competition in India’s premium beverage sector, Drickle, a disruptive “coffee-first” brand, has successfully raised ₹6 crore in its Seed funding round. The investment comes at a time when urban Indian consumers are rapidly pivoting from traditional instant coffee toward high-quality, convenient, and “ready-to-drink” (RTD) alternatives.

The funding round saw participation from a syndicate of prominent angel investors and strategic venture partners with deep roots in the consumer-packaged goods (CPG) and hospitality industries.

Redefining the Indian Coffee Experience

Founded on the principle of “Coffee-First,” Drickle differentiates itself by focusing on the purity of the bean and innovative brewing techniques. Unlike many mass-market brands that rely heavily on artificial flavors and excessive sugar, Drickle’s product line emphasizes the natural flavor profiles of ethically sourced Indian Arabica and Robusta beans.

The brand has gained significant traction among Gen Z and Millennial consumers who prioritize transparency, portability, and “café-quality” experiences at home or on the move.

Current Core Offerings:

• Signature Cold Brew Cans: Slow-steeped for 18 hours to ensure a low-acidity, smooth finish.

• Artisanal Coffee Concentrates: Designed for the home barista, allowing users to create lattes and americanos in seconds.

• The “Zero” Series: A line of health-conscious, sugar-free coffee beverages targeting the wellness-focused urban demographic.

Strategic Utilization of Funds

The ₹6 crore infusion is earmarked for a multi-pronged expansion strategy as the brand aims to establish a national footprint:

1. Supply Chain Reinforcement: Drickle plans to strengthen its direct-trade relationships with coffee estates in Chikmagalur and Coorg, ensuring a consistent supply of premium “Grade A” beans.

2. Product Innovation (R&D): A portion of the funds will go toward developing a new line of functional coffee beverages—infused with adaptogens and proteins—slated for release in late 2026.

3. Distribution Expansion: While currently a D2C favorite, Drickle is set to expand its “Quick Commerce” presence on platforms like Zepto and Blinkit, while simultaneously entering premium retail chains and high-end gym pantries across Tier-1 cities.

4. Brand Building: The company will launch an aggressive digital marketing campaign titled “The Drickle Daily,” aimed at educating consumers on the nuances of specialty coffee.

A Growing Market Opportunity

The Indian coffee market is currently witnessing a “Third Wave” of coffee culture. With the industry projected to grow at a CAGR of over 10% through 2030, Drickle is well-positioned to capture the premium segment. By merging the craft of artisanal brewing with the scalability of a modern D2C brand, Drickle is challenging both legacy instant coffee giants and high-priced international café chains.

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