Digital parenting platform BabyChakra unveils babycare products
- ByStartupStory | May 26, 2022
BabyChakra, partner of The Good Glam Group has launched 14 new natural and toxin-free babycare products that ranges from baby shampoo, baby water-based wipes, hair oil, massage oil, organic coconut oil, the diaper rash cream and others. A part of D2C(direct to consumer) beauty company, BabyChakra aims at generating ₹100 crore revenue in the first year.
Babychakra was founded by Naiyya Saggi in 2015,Saggi is also co-founder of the Good Glamm Group along with founder and CEO Darpan Sanghvi and co-founder, Priyanka Gill. ,it has acquired Tinystep,the sum of which was undisclosed, one of India’s strongest regional parenting networks to strengthen its growth in the country and the regional reach of it would help in reaching out to the user base with deeper and more personalised care.
Along with babycare products it also includes nourishing Lip Balm Duo for mom and baby,Mosquito Repellent Patch, Tummy Relief Roll,Natural Foaming Hand Wash, Natural Vapor, Acquired by MyGlamm in 2021 it reaches to 35 million moms across India and now the company aims at reaching 75 million moms by the end of 2022.
The baby care product market is believed to grow rapidly between 2021-2025 at a CAGR(compound annual growth rate) of over 14% which offers a good time for the launch of these products which is driven by growing nuclear families and online availability of baby care products.
The CEO Saggi said that,”We are co-creating each product with moms and doctors from across India so with their participation and oversight at every step, we ensure we truly meet our commitment of “Care Comes First”.“
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