D2C home fragrance and wellness brand: Phool.co raises $8 Mn via Sixth Sense Ventures
- ByStartupStory | April 6, 2022
Phool.co the direct-to-consumer (D2C) home fragrance and wellness brand has raised $8 million in a new round from consumer-focused venture fund, Sixth Sense Ventures. Existing investors, Bollywood actor Alia Bhatt and IAN fund, also participated in the round, states a statement issued by the company.
In order to make animal leather obsolete with Fleather – a vegan alternative to animal leather, Phool will scale up operations, and ramp up R&D efforts.
The startup, Phool.co was founded by Ankit Agarwal, it uses flowers from temples and creates useful products such as Phool vermicompost, rose incense cone.
It has recycled 11,060 metric tonnes of temple waste, according to the company. Recently the startup has been split into the companies Phool and HelpUsGreen.
From IAN Fund, Draper Richards Kaplan Foundation (San Francisco), Social Alpha (FISE), and IIT Kanpur, Phool.co has previously raised seed round.
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