boAt, led by Aman Gupta, teams up with Shopalyst to join ONDC
- ByStartupStory | May 20, 2023
BoAt, led by Aman Gupta, a judge on Shark Tank India, has announced a partnership with Shopalyst to enhance the visibility of its product catalogue on the Open Network For Digital Commerce (ONDC), supported by the government. Through this collaboration, boAt aims to establish numerous consumer touchpoints and expand the accessibility of its products to potential buyers across various ONDC seller apps.
According to the statement, boAt, founded by Aman Gupta and Sameer Mehta, views the Open Network For Digital Commerce (ONDC) as a promising avenue to engage with a wider network of buyers and sellers, effectively catering to its extensive consumer base throughout India. The brand offers an extensive range of electronic gadgets, encompassing headphones, true wireless stereo (TWS) devices, neckbands, smartwatches, and speakers.
Aman Gupta, Co-Founder and CMO of boAt, said, “We are deeply aligned to improving the adoption of e-commerce across India. Being onboarded on ONDC with Shopalyst’s technology increases availability and access of boAt’s world-class products on all digital platforms adopting the ONDC network.”
The Open Network For Digital Commerce (ONDC) presents an opportunity for brands to broaden their customer reach and expand nationwide. This innovative commerce model, often referred to as the “UPI of e-commerce,” democratizes market access for brands, enabling them to effortlessly showcase their storefronts on popular buyer apps where consumers frequently shop. Unlike the platform-centric approach of traditional e-commerce, ONDC introduces a network-centric model that fosters seamless interaction between buyers and sellers, irrespective of the platform or application they utilize.
Commenting on the partnership, Girish Ramachandra, Co-Founder & CEO of Shopalyst said, “boAt is India’s most loved electronics brand, and Shopalyst is excited to partner with boAt and help them expand their consumer base. At Shopalyst, we are committed to creating a seamless shopping experience for consumers, and this partnership with boAt is a step towards achieving that goal.”
Shopalyst provides brands with AI-powered data infrastructure, enabling a smooth shopping experience for consumers through various channels such as owned, paid, and earned media. As an active and contributing member of the ONDC ecosystem, Shopalyst is a certified technology service provider, assisting brands and sellers in joining and thriving on the ONDC network. With a presence in over 30 countries, the company boasts a portfolio of more than 500 onboarded brands.
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