Social Media has become an indispensable part of our daily lives. It is instrumental in providing a platform for communication, access to information, news. It has also become an invaluable tool for decision making. Social media marketing is the emerging use of social media platforms to connect with customers, understand consumer behavior and latest trends, […]

The advent of superior technology and increase in the education level of the youth of today has subsequently led to an increase in the number of start-ups in India. Working towards the betterment of the Ease of Doing Business rankings of the country and to create a conducive environment for start-ups in India, the government […]

The best ideas are often the answer to a problem. For an innovator, a problem needs to be significant enough for the market to embrace its solution. Thus, innovation is a new value addition to your business which fills an untapped market need. New product ideas stem out of keen observation of consumer sentiment, behaviour [...]

“If you don’t build your own dreams, someone else will hire you to build theirs”-Tony Gaskins If you are someone who relates with what Tony Gaskins said, Start-Up Story Media has a few pointers for you. For some people, the journey of self-employment starts due to a life-altering event (parenthood, lay off etc.), for some […]

Impact of the global crisis COVID-19 has turned to be a full-turbulence pandemic. It is undeniably the most stressful time, especially for small business owners who have micro scale coffers to sustain them. Unemployment has skyrocketed as businesses are compelled to shutter their doors. The impact of COVID-19 is considered to be the biggest crash [...]