BlissClub raises Rs 160 crore in Series B led by Singularity AMC
- ByStartupStory | August 9, 2026
BlissClub has raised Rs 160 crore in a Series B round led by Singularity AMC, marking a major milestone for the D2C athleisure brand as it looks to strengthen its position in India’s fast-growing women’s activewear market. The fundraise gives the company fresh capital to scale operations, expand its product range, and deepen its brand presence in a category that has become far more competitive in recent years.
What makes this round important is the stage BlissClub is at now. Series B funding usually comes when a startup has already built enough traction to move beyond early validation and is now focused on scaling in a more structured way. For a consumer brand like BlissClub, that means improving product depth, expanding reach, and making sure growth does not come at the cost of brand identity or customer experience.
The athleisure market has changed a lot in the last few years. More women are looking for clothing that works across workouts, travel, daily routines, and lifestyle use, which has created space for brands that understand comfort as well as style. BlissClub has been building around that idea, and this round suggests investors believe there is still significant room for the brand to grow if it continues to execute well.
Singularity AMC leading the round also adds weight to the story. At this stage, investors are looking for more than a strong brand pitch. They want to see repeat customers, product-market fit, and a clear path to scaling in a crowded market. Backing from a major investor signals confidence that BlissClub has the potential to become a stronger long-term player in the D2C space.
The fresh capital should help the company invest more in product development, customer acquisition, and operational strength. In D2C, growth is not just about getting more attention. It is also about building enough trust and consistency that customers keep returning. That becomes especially important in apparel, where preferences shift quickly and the competition never really slows down.
More broadly, this raise reflects that consumer brands are still attracting serious funding when they show clear demand and a differentiated story. BlissClub’s latest round is a reminder that Indian D2C is still evolving, and brands that can combine product relevance with disciplined execution continue to find investor interest.
For BlissClub, the next phase will be about turning this capital into stronger scale and sharper brand loyalty. If it can do that well, this Series B could become an important step in its journey toward becoming a category-defining athleisure brand.
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