Bengaluru based roll up Unicorn Mensa Brands acquires majority stake in D2C startup Florona
- ByTejika Bajaj | January 13, 2022
The Bengaluru based roll-up e-commerce unicorn Mensa Brands has recently announced that it has acquired a majority stake in the aromatherapy and personal care brand Florona for an undisclosed amount.
Founded by Aayush Gupta, Florona is a D2C brand focused around aromatherapy and personal care which caters majorly to the US and Canada markets. Currently, it offers more than 70 types of natural oils including essential oils for diffusers and cold-pressed carrier oils.
Speaking of the association with Mensa, Aayush Gupta said, “We couldn’t be more excited to partner with Mensa in our journey to make Florona a global household name. I believe it is the perfect time to build a world-class personal care brand from India, and with the Mensa team, we are primed to achieve our goal. Ananth and the entire Mensa team have been very supportive in getting us onboard and sharing our philosophy of putting the customer experience first.”
With this acquisition, Mensa Brands now has 16 brands under its portfolio. It is noteworthy to observe that roll-up platform became India’s fastest and globally second-fastest unicorn following a Series B funding round of $135 million last year. Its portfolio consists of startups like Estalon, Ishin, Folkulture and High Star among others.
“We are hopeful that with our technology, operations, and digital brand-building expertise, we can grow the brand 10X in the next 5 years. We intend to launch a range of aromatherapy bath products and natural skincare and haircare solutions, expand the presence of the same to new markets and build a tech-led global supply chain to best serve the consumers in the market.” Ananth Narayanan, Founder & CEO, Mensa Brands.
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