As demand rises and employees become ill, temps step in to fill the gap
- ByStartupStory | January 20, 2022
Companies are struggling to meet surging demand amid government limitations to contain Covid-19 and rising absenteeism among their workforces due to infections, thus temporary workers for last-mile home deliveries have increased by 35-40% in the last two weeks.
Due to night and weekend curfews, as well as limited operating hours at malls and marketplaces across multiple states, there is a significant increase in demand for doorstep deliveries of everything – from food and daily essentials to packaged goods and hygiene products – in both big cities and smaller markets.
A spokesperson for online grocery platform Blinkit said, “We have created 2,000-plus new opportunities in the last weeks and have been able to onboard over 1,400 people across 10 cities,” A representative for Flipkart said, “To meet the needs of customers, we have hired more temporary staff over the past few weeks,”
With ecommerce platforms accelerating penetration in response to higher consumer traction in India’s non-metro towns, demand for workforce in related roles such as warehouse management and customer support services has risen not only in tier I cities, but even up to tier II, III, and IV markets, according to TeamLease.
With Delhi prohibiting dine-in services and states like Maharashtra, Tamil Nadu, and Punjab enforcing tight night curfews and other restrictions, restaurants have shifted the majority of their business to deliveries in large marketplaces.
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