Animoca Brands to take stake in Chinese investment platform’s unit
- ByStartupStory | December 16, 2025
Animoca Brands is set to deepen its footprint in China-linked wealth management by taking a strategic equity stake in a unit of leading Chinese investment platform GROW Investment Group. The Hong Kong–based Web3 and digital assets company has signed a term sheet to invest in GROW Asset Management (HK) Limited, which will be rebranded as GROW Digital Wealth (GDW), GROW’s flagship offshore wealth platform.
Under the proposed deal, Animoca plans to acquire up to 15% of GDW, subject to definitive agreements and regulatory approvals in Hong Kong and other relevant jurisdictions. The partnership will fuse GROW’s curated traditional and alternative investment products with Animoca’s crypto and tokenized real-world asset offerings, creating a compliant, institutional-grade platform aimed at Asian family offices, high-net-worth, and ultra-high-net-worth investors seeking diversified exposure.
GDW will be built as a hybrid wealth interface where independent financial advisers and wealth managers can offer clients both conventional portfolios and digital assets from a single, regulated environment. The strategy targets China’s fast-expanding asset management market, which counts more than three million high-net-worth individuals with substantial investable assets, many of whom are looking beyond onshore products toward overseas and alternative investments.
For Animoca Brands, the move is part of a broader push to bridge Web3 with traditional finance and to capture institutional flows into tokenized assets and digital wealth products across Asia. For GROW, partnering with a global Web3 player is expected to accelerate its ambitions in digital asset management and position GDW as one of the first Asia-based platforms to natively offer both crypto and traditional instruments at scale.
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