Anand Mugad joins Ayekart Fintech as CMO
- ByStartupStory | March 16, 2023
Ayekart Fintech, a technology platform for the food and agriculture value chain, has named Anand Mugad as its new Chief Marketing Officer. The appointment is part of Ayekart’s strategy to bolster its leadership team and enhance marketing, branding, and communication efforts as the company continues to expand and innovate during a period of growth.
With more than 24 years of experience in corporate communication, marketing, and business development, Anand Mugad joins Ayekart Fintech as Chief Marketing Officer. He has previously held senior roles at prominent companies including DBS Bank India, Axis Bank, ICICI Bank, and Nestle India Ltd.
Anand Mugad, who recently became the Chief Marketing Officer of Ayekart Fintech, previously held the position of Vice President for Group Strategic Marketing and Communications at DBS Bank India. During his tenure, he was instrumental in improving the bank’s corporate reputation by implementing effective communication strategies.
During his time at Axis Bank, Anand Mugad played a key role in founding the corporate communications department. He oversaw the public relations function of the bank and its subsidiaries.
Debarshi Dutta, CEO & Co-founder of Ayekart Fintech, expressed his pleasure in “welcoming Anand Mugad to the leadership team, citing his valuable marketing and communication experience in both local and international firms. He believes Mugad’s expertise will assist Ayekart in enhancing its reputation as a top provider of digital solutions for traditional businesses and the agriculture value chain”.
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