Amazon says India’s ecommerce exports hit $20b
- ByStartupStory | October 28, 2025
Amazon India has announced a landmark achievement—Indian e-commerce exports facilitated through its platform have surpassed $20 billion cumulatively since the launch of its Global Selling program in 2015. The company reached this milestone ahead of its originally set target for 2025, underscoring the rapid rise of India’s ecommerce ecosystem as a global export hub.
Doubling the Target, Pioneering Growth
Initially aiming to enable $10 billion in cumulative exports by 2025, Amazon revised its projection in recent years, bullishly targeting $20 billion— a goal it has now exceeded. Amazon Global Selling has helped over 2 lakh Indian sellers list and ship more than 75 crore “Made in India” products to customers across more than 18 international marketplaces including the U.S., U.K., UAE, Saudi Arabia, Canada, Germany, and France.
Srinidhi Kalvapudi, Head of Amazon Global Selling India, said, “We have witnessed tremendous momentum driven by the ambition of Indian entrepreneurs and the accelerating role of digital commerce in opening global opportunities. This milestone is not just about numbers but about transforming livelihoods while reinforcing India’s exports.”
Fastest Growing Categories and Seller Demographics
Categories that showed the highest compound annual growth rates include health and personal care (45%), beauty (45%), toys (44%), home products (39%), apparel (37%), and furniture (36%). This diversity reflects increasing maturity and sophistication in Indian manufacturing and export capabilities.
Amazon’s seller base spans 28 states, seven union territories, and more than 200 cities—from metropolitan centers like Delhi and Mumbai to emerging hubs like Karur, Junagadh, and Haridwar. Small and medium businesses form the backbone of this export ecosystem, empowered by Amazon’s technology, logistics infrastructure, and global marketplaces.
Overcoming Challenges with Innovation
The recent imposition of a 50% tariff on select Indian products by the U.S. posed a new challenge for exporters. Despite the tariff headwinds, Indian sellers using Amazon shrugged off the impact by diversifying product lines and markets, thanks to flexible digital supply chains and data-driven insights.
“Our approach is long-term and structural—building capabilities that will compound over time,” Kalvapudi added. “We remain committed to simplifying global selling, increasing capacity building, and forging ecosystem partnerships aligned with India’s export ambitions.”
Ambitious Roadmap: $80 Billion by 2030
Looking ahead, Amazon aims to catapult India’s ecommerce exports to $80 billion cumulatively by 2030. This plan synchronizes with the Government of India’s vision to achieve $200–300 billion in e-commerce exports by 2030—a target seen as critical in strengthening the country’s participation in global trade.
Amazon is expected to continue scaling its technology tools, warehouse infrastructure, and seller support services to ensure seamless entry into international markets. Initiatives such as local language support, simplified customs clearance, and integrated payments contribute to improving the exporter experience.
Impact on India’s Digital Economy
The rapid scaling of e-commerce exports through Amazon exemplifies the digital economy’s role in democratizing access to global markets and empowering micro, small, and medium enterprises (MSMEs).
Industry analysts note that digital exports open up new revenue streams for Indian businesses, reduce dependence on traditional channels, and create jobs at every stage of the value chain—from production to shipping and customer service.
Conclusion
Achieving $20 billion in cumulative exports ahead of schedule cements India’s growing stature as a vital player in global e-commerce. Supported by robust digital infrastructure, entrepreneurial zeal, and global platforms like Amazon, India’s exporters are set to reap even greater opportunities in the coming decade.
As the global demand for “Made in India” products grows, companies and sellers empowered by digital tools and marketplaces will play a pivotal role in the country’s economic growth story—connecting local businesses with customers worldwide in unprecedented ways.
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