Amazon India launches Karigar Mela in partnership with Tribes India
- ByStartupStory | August 31, 2021
Amazon India launches Karigar Mela in partnership with Tribes India, as per its announcement on Monday. With this the ecommerce platform will feature a dedicated storefront for traditional tribal and local Indian handicrafts, and will push forward their sale and popularity, and customers will be able to access from over 1.2 lakh unique traditional tribal and local Indian handicrafts and handloom selection. Some of the unique art forms that will be available in products listed for purchase as part of Karigar Mela include Bidri, Dhokra, Ikkat, Pattachitra, blue art pottery, etc., it added. As part of the Karigar Mela initiative, Karigar sellers will also benefit from a 100 percent Selling on Amazon (SoA) fee waiver for two weeks from August 30-September 12. The long-term partnership of TRIFED (Tribal Cooperative Marketing Development Federation of India) and Amazon is helping increase visibility for local products by bringing the offerings to the forefront.
“The tribal artisan and weaver community are at the nucleus of the Indian economy. It is also one of the segments that have been most severely hit due to the ongoing pandemic. The launch of Karigar Mela will play an important role in helping artisans and weavers revive their livelihoods and accelerate their growth during these challenging times,” Minister of Tribal Affairs, Arjun Munda, was quoted as saying. “To help generate online demand for artisans and weavers’ products while supporting them with working capital as they look to bounce back from the recent disruptions, we have launched the ‘Karigar Mela’ storefront. With the festive season coming up, we believe that such initiatives will empower indigenous craftspeople, weavers, and tribal artisans and help the rich legacy of Indian art and craft to thrive, he added.
Follow Startup Story
Related Posts
