Amazon Eyes Strategic Investment in German Grocery Startup Flink Amid Market Resurgence
- ByStartupStory | November 2, 2025
Amazon is reportedly exploring a potential investment in Flink, a leading Berlin-based grocery delivery startup, as part of its broader strategy to strengthen its presence in Europe’s rapidly growing quick-commerce sector. According to reports from Handelsblatt and other sources, Flink is seeking under €100 million ($117 million) in new funding to fuel expansion, with Amazon, technology investor Prosus, and existing shareholders named as potential backers.
Flink, founded in 2020, has emerged as a major player in instant grocery delivery across Germany and the Netherlands, known for its network of urban warehouses and bicycle fleets enabling ultra-fast last-mile delivery. After facing challenges during the rapid scaling phase post-pandemic, including layoffs and location closures, Flink underwent a radical restructuring that returned it to profitability since August 2025.
Amazon’s interest in Flink is viewed as a strategic move to leverage Flink’s proven delivery infrastructure and urban logistics capabilities, which could significantly enhance Amazon’s last-mile services and expand its Prime subscription value through faster delivery of groceries and daily essentials.
The startup’s partner, retail giant Rewe, supplies a majority of goods to Flink’s approximately 150 locations but has ruled out taking over the company entirely. Instead, Amazon’s potential investment would bring significant capital and operational expertise to bolster Flink’s growth while maintaining existing partnerships.
Flink’s CEO, Julian Dames, has emphasized a clear shift from burning cash to sustainable growth, aiming for every new location to break even within seven months and achieve positive cash flow by 2026. The proposed Amazon backing signals renewed investor confidence in quick commerce as a viable, long-term retail model.
If the investment proceeds, it would represent a turning point for Flink and the European quick commerce market, providing resources to scale operations and compete effectively in a segment where speed, convenience, and operational efficiency are critical.
In summary, Amazon’s potential investment in Flink reflects a strategic realignment towards strengthening rapid grocery delivery capabilities in Europe, supporting Flink’s growth trajectory post-restructuring, and enhancing competition in the evolving last-mile logistics landscape.
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