Alia Bhatt’s Ed-a-Mamma valued at Rs. 150 crore
Founded by actor Alia Bhatt, sustainable kidswear brand Ed-a-Mamma has recorded over 10x growth over its 10 months of existence. Though the brand is entirely self-funded by Bhatt, investors are valuing the brand at Rs. 150 crore.
“I am still learning about business, but I am so, so proud of what we have achieved in one year. It’s almost unreal. What started out as a small dream is now on its way to becoming a Rs 150 crore business. I’m absolutely thrilled with our new launches – all credit to my formidable team. Our next focus is to ramp up production and bring our consumers a bigger, even better spring summer collection next year,” commented the actor and investor.
The brand has recently launched a completely natural and sustainable Autumn and Winter 2021 collection. Ed-a-Mamma caters to children between the ages of 2-14.
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