News Update

Agronomy Services Launched By Amazon Retail For Farmers


Amazon Retail on Tuesday announced the launch of its agronomy services for farmers that will provide timely advice and enable them to make accurate decisions on actions required for their crops. The initiative will also introduce machine learning technology for better produce and build a robust supply chain infrastructure, a statement said. Amazon Retail is engaged in the business of manufacturing and retailing of food products produced and/or manufactured in India.

“We are excited by the role we can play in empowering Indian farmers and the agricultural community through pioneering technology that improves farm yield and quality of fruits and vegetables.”This is a holistic programme that enables farmers to use scientific crop planning based on soil and weather conditions, and provides inputs on crop and disease management,” Amazon India Director (Grocery, Food and Health) Sameer Khetarpal said.He added that the company plans to “continuously improve efficiency of the programme and create new modules that will benefit Indian farmers and provide freshest produce to the customers”.

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