‘A Tourism Vision For Ladakh’ Unveiled To Promote Domestic Tourism And Related Businesses In Ladakh
- BySheetal Sidhu | August 26, 2021
Lieutenant Governor of Union Territory of Ladakh Radha Krishna Mathur and Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) G Kishan Reddy will address a virtual mega-tourism event — Ladakh: New Start, New Goals — being organised in Leh from August 26 to August 28. During the virtual event, ‘A Tourism Vision for Ladakh’ document would be unveiled that focuses on the overall development of Ladakh region. The document envisions promoting tourism in the backdrop of sustainable ecological practices, building on local material and human resources.
According to a release by Press Information Bureau, the event is expected to be attended by around 150 participants, including opinion-makers, tour operators, hoteliers, diplomats, homestay owners, senior officials from the government of India, UT administration of Ladakh, and media. The three-day event will include activities like exhibition, panel discussions, B2B meetings, technical tours, cultural evenings to showcase tourism facilities and tourism products of Ladakh.
Domestic tourism plays an important role in the overall development of the tourism sector in India. The Ministry of Tourism undertakes various promotional activities for the promotion of domestic tourism and these activities are primarily aimed at increasing awareness about tourism destinations and products, promoting domestic tourism with a focus on priority areas like the North East, Union Territory of Ladakh and Union Territory of Jammu and Kashmir.
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