Delhi-based on-demand supply chain startup Kirana247 raises $1M in pre-Series A round
- BySheetal Sidhu | August 25, 2021
The Delhi-based on-demand supply chain startup Kirana247 announced that it has raised $1 million in its run-up to pre-Series A round, which is expected later this month, as it expands its physical infrastructure, brand partnerships, customer network, and invests in enhancing its supply chain technology and talent pool. The round saw participation from a large financial institution and serial entrepreneurs. According to the company statement, Kirana247 will use the capital to scale its fulfilment network and establish 40 micro warehouses that will serve 100,000+ active kirana stores across Delhi-NCR, Haryana, Uttar Pradesh, Punjab, and Rajasthan.
Founded in 2018 Tarun Jiwarajka and Pankhuri Jiwarajka, the startup brings together all the stakeholders of the retail supply chain, including manufacturers, traders, wholesalers, retailer shop owners, and brands onto a single platform. Speaking on the recent development, Pankhuri Jiwarajka, Co-founder and CMO of Kirana247, said, “Standalone Kirana stores form the backbone of India’s $600 billion FMCG market. Despite their criticality in the retail ecosystem, these stores face tremendous competition from digital and organised retailers. We at Kirana247 are looking at creating a seamless interface that reduces inefficiencies and helps the store owner maximise the earning potential per square foot.”
The startup claims to have onboarded 5,000+ active retail partners on its platform. On the supplier side, Kirana247 has partnered with major manufacturers such as Hindustan Unilever, Marico, Reckitt Benckiser, Godrej, Dabur, and Pepsi to name a few.
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