BII leads $15 Mn Series A round in B2B quick commerce platform Fairdeal.Market
- ByStartupStory | May 26, 2026
B2B quick commerce platform Fairdeal.Market has raised $15 million (around Rs 142.8 crore) in a Series A funding round led by Bertelsmann India Investments (BII), with participation from WaterBridge Ventures and Incubate Asia Fund.
The Gurugram-based startup had previously secured $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors in Aug. last year.
The proceeds will be used to scale dark-store operations across dense urban clusters, strengthen technology and data infrastructure, deepen retailer engagement, and expand last-mile delivery capabilities, Fairdeal.Market said in a press release.
Co-founded in 2022 by Prateek and Yash Bansal, Fairdeal is a B2B quick commerce platform that delivers over 1,000 SKUs to retailers across Delhi NCR within 60 minutes. By combining real-time inventory visibility, transparent pricing, and fast fulfillment, it helps retailers stock smarter, sell faster, and improve profitability.
According to a market report, India is home to over 13 million kirana stores.
The company currently operates across Delhi NCR and is actively expanding its retailer network, dark-store footprint, and brand partnerships. Over the last six months, it has scaled to more than 20,000 active retailers across Delhi NCR, with a customer retention rate of over 80%. It aims to expand its retailer network to more than 100,000 retailers within the current financial year.
Other major players in this space include Udaan, Jumbotail, and others.
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