D2C fashion brand MyDesignation raises Rs 40 Cr in Series A round
- ByStartupStory | February 23, 2026
Direct-to-consumer (D2C) fashion brand MyDesignation has raised Rs 40 crore in a Series A funding round led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments.
The Kerala-based startup had previously secured $1.25 million in a seed funding round in Feb. 2025.
The proceeds will be deployed to expand its offline retail footprint through company-owned stores, strengthen the senior leadership team, and launch new product categories as it enters the next phase of growth, MyDesignation said in a press release.
Co-founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation is a direct-to-consumer fashion and lifestyle brand focused on building a design-led, community-driven apparel business. The brand aims to build a sustainable and differentiated fashion label rooted in creativity, community engagement, and operational rigour.
According to MyDesignation, it operates through a digital-first model complemented by an expanding offline retail presence across key cities including Bengaluru, Kochi, Thiruvananthapuram, and Calicut. The brand claims it has served over 1 million customers across India and reports strong repeat purchase rates.
The company specializes in unique, culturally inspired, and stylish casual wear for men and women, with a focus on 90% unique, non-repetitive designs. It aims to offer a personalized shopping experience for fashion enthusiasts, catering to both everyday wear and culturally significant styles.
Since inception, the brand says it has reported revenue growth of around 100% every year and plans to further strengthen leadership across functions such as finance, supply chain, merchandising, and marketing. It also plans to open eight stores over the next year across markets such as Chennai, Hyderabad, and Bengaluru.
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