Fulfillment Startup QuickShift Raises ₹22 Crore in Pre-Series A Round Led by Atomic Capital
- ByStartupStory | November 12, 2025
Pune, India – E-commerce fulfillment and logistics startup QuickShift has raised ₹22 crore in its pre-Series A funding round, led by Atomic Capital, with participation from existing investors and strategic angels. The fresh capital will be used to expand QuickShift’s fulfillment network, enhance automation, and strengthen its technology platform to cater to India’s rapidly growing e-commerce sector.
Empowering D2C and E-commerce Brands
Founded in 2018 by Anshul Goenka, QuickShift provides end-to-end fulfillment and warehousing solutions for D2C (Direct-to-Consumer) and e-commerce businesses. The company enables brands to store, manage, and deliver their products efficiently through a tech-enabled network of warehouses and logistics partners across India.
QuickShift helps online sellers reduce delivery time, optimize inventory placement, and access nationwide coverage through its multi-channel fulfillment system. The platform integrates with major marketplaces and D2C websites, offering brands complete visibility on orders, shipments, and returns.
Funding to Accelerate Tech and Network Expansion
With the latest funding, QuickShift plans to scale operations to new cities, invest in AI-based demand forecasting, and introduce automated fulfillment systems to improve delivery accuracy and turnaround times.
According to founder and CEO Anshul Goenka, the investment from Atomic Capital validates QuickShift’s mission to build a strong infrastructure layer for India’s booming e-commerce industry. “Our goal is to empower brands to focus on growth while we handle the complexity of supply chain and fulfillment,” he said.
Backed by Atomic Capital
Atomic Capital, an early-stage venture capital firm known for backing technology and consumer-focused startups, led the round with a focus on logistics and infrastructure innovation. The firm believes that efficient fulfillment is critical to India’s next wave of D2C growth, and QuickShift is well positioned to serve that demand through its scalable, tech-first model.
Riding the E-commerce Boom
India’s e-commerce logistics market is witnessing explosive growth as consumer demand for fast and reliable delivery rises. According to industry reports, the country’s D2C market is projected to surpass $60 billion by 2027, creating massive opportunities for fulfillment and logistics platforms like QuickShift.
By leveraging data-driven logistics, QuickShift aims to help brands compete with large e-commerce giants by offering Amazon-like delivery experiences at competitive costs. The startup already manages fulfillment for hundreds of fast-growing D2C brands across sectors such as beauty, fashion, electronics, and health.
Future Roadmap
QuickShift plans to strengthen its pan-India footprint by adding new fulfillment centers and deepening integrations with major e-commerce platforms. The company also aims to enhance last-mile partnerships and introduce carbon-efficient logistics practices as part of its sustainability goals.
With this funding, QuickShift is set to accelerate its mission of transforming how Indian brands store, ship, and scale — positioning itself as a key player in India’s evolving e-commerce infrastructure ecosystem.
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