Saudi gaming group Savvy eyes China new deals in global push
- ByStartupStory | November 11, 2025
Saudi Arabia’s Savvy Games Group, backed by the Public Investment Fund (PIF), is intensifying its global push by exploring new gaming deals and partnerships in China. During a recent visit to Shanghai, Savvy executives highlighted China’s vast consumer market and deep talent pool as key factors driving their expansion strategy. This follows Savvy’s 2023 acquisition of a 30% stake in Tencent-backed Hero Esports, valued at $265 million, signaling a targeted approach to tap into Asia’s booming gaming industry.
Savvy aims to expand its footprint across PC, console, and hardcore gaming segments in China, aligning with Saudi Arabia’s Vision 2030 goals to diversify the economy through digital and entertainment sectors. The group is actively seeking partnerships with promising companies for both commercial and strategic collaborations, reflecting a growing confidence in cross-border tech and gaming investments between the Middle East and Asia.
This strategic move also complements Savvy’s existing investments in Western gaming giants like Activision Blizzard, Scopely, Nintendo, and Capcom, positioning the Saudi-backed firm as a significant player bridging Eastern and Western gaming ecosystems. These efforts reinforce the company’s ambition to become a global leader in the gaming world while leveraging China’s dynamic market for future growth.
In summary, Savvy Games Group’s focus on new deals in China marks a key phase in its global expansion, emphasizing regional collaboration and innovation in the high-growth gaming sector. This reflects broader trends of Saudi Arabia boosting its technological and entertainment capabilities on the world stage.
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