AI-powered Visual Content

Getty Images partners with Perplexity for AI search tools

• ByStartupStory     |    November 1, 2025

Getty Images Partners with Perplexity to Enhance AI-Powered Search Tools

Getty Images, a leading global provider of visual content, has entered into a multi-year licensing agreement with AI search startup Perplexity. This strategic partnership allows Perplexity to display creative and editorial content from Getty Images across its AI-powered search and discovery tools, significantly enriching the user experience with high-quality visuals.

Under the agreement, Perplexity will integrate Getty Images’ API technology to access and showcase a vast library of premium images. This integration will enhance Perplexity’s platform by adding richer visual storytelling capabilities alongside its AI-generated answers. The partnership also emphasizes proper image attribution, with Perplexity including image credits and links back to the original sources. This approach educates users on the legal use of licensed imagery and respects the rights of content creators.

Nick Unsworth, Vice President of Strategic Development at Getty Images, highlighted that collaborations like this help AI platforms improve the quality and reliability of information delivered to users, building a more engaging and trustworthy search experience. Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, noted that attribution and accuracy are fundamental in the age of AI, and this partnership aligns with the shared vision of honoring content creators while helping users discover answers through compelling visuals.

The deal comes at a time when AI companies face increased scrutiny over copyright and content usage. Getty Images has been actively involved in protecting intellectual property rights, having pursued legal action against companies for unauthorized image use. This collaboration marks a proactive step toward establishing formal licensing relationships that benefit creators, AI platforms, and users alike.

Following the announcement, Getty Images’ stock surged significantly, reflecting market optimism about the company’s strategic positioning in the evolving AI and digital content landscape. Perplexity continues to expand its AI capabilities and recently launched its AI browser, Comet, which competes directly with major players like Google and OpenAI.

This partnership signifies a notable milestone in the convergence of visual content and artificial intelligence, projecting a future where AI-powered search is enhanced by rich, legally sourced imagery that adds depth and context to user queries.

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