D2C brand Farms Product Organic Farming

Two Brothers Organic Farms Raises ₹110 Crore to Expand Sustainable D2C Food Business


Two Brothers Organic Farms, a Pune-based direct-to-consumer (D2C) brand, has successfully raised ₹110 crore in a funding round led by 360 One Asset, Rainmatter Investments, and the Narotam Sekhsaria family office. The company plans to use this capital to enhance its manufacturing capabilities, scale operations, and expand its global footprint, further solidifying its position in the rapidly growing organic food sector.

Founded by Satyajit and Ajinkya Hange, Two Brothers Organic Farms has emerged as a leading player in India’s organic food market, producing and selling products such as ghee, rice, jaggery, wheat flour, spices, grains, and pulses. With a network of over 5,000 farmers, the brand caters to more than six lakh consumers, demonstrating the power of sustainable farming integrated with technology-driven direct sales.

Commitment to Sustainable Farming

The founders shared that a key motivation behind the brand was the declining fertility of agricultural land due to the excessive use of chemical fertilizers. “About 50 years ago, the same land yielded nearly 100 tonnes of sugarcane per acre, whereas today it produces only 30–35 tonnes,” said Satyajit Hange. In response, the company adopted a sustainable farming model, focusing on chemical-free cultivation while ensuring that farmers received fair compensation for their produce.

Through its platform, Two Brothers Organic Farms ensures that consumers get access to nutritious, chemical-free food, while farmers benefit from a transparent and fair ecosystem.

Strong D2C Presence and International Reach

Currently, nearly 60% of the company’s revenue is generated through its own website and app. E-commerce marketplaces contribute around 15%, quick commerce about 16–17%, and international sales make up 20% of the business. The brand has consumers in over 50 countries, with the US, Canada, Australia, New Zealand, and the Middle East as its top markets. The founders are now planning to expand their international presence through offline retail partnerships.

Impressive Growth and Market Potential

Two Brothers Organic Farms ended FY25 with revenues of ₹108 crore and is targeting ₹200 crore for the current financial year, maintaining an average growth rate of 85–90% over the past three years. This funding follows a ₹58 crore round led by Rainmatter in June 2024, underscoring strong investor confidence in the company’s sustainable and scalable business model.

Dinesh Pai, head of Rainmatter, remarked, “In a country where nearly 45% of the workforce is employed in agriculture, Two Brothers Organic Farms is building a more sustainable and transparent food system.”

The Road Ahead

With the fresh capital injection, Two Brothers Organic Farms plans to expand its manufacturing capabilities, develop a food park, and strengthen its global distribution network. The company’s journey reflects a growing consumer preference for organic, sustainable, and ethically sourced food, highlighting the potential of D2C models in transforming India’s food ecosystem.

Conclusion

Two Brothers Organic Farms exemplifies how innovation, sustainability, and ethical business practices can combine to create a thriving D2C brand. With strong investor backing, a commitment to sustainable farming, and an expanding international presence, the company is well-poised to lead India’s organic food revolution while empowering farmers and providing consumers with high-quality, chemical-free food.

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