Pronto raises $11M Series A from General Catalyst and Glade Brook Capital to expand instant househelp services
- ByStartupStory | August 12, 2025
NCR-based quick services platform Pronto has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital to accelerate its expansion across India’s top cities for instant househelp services. The round also saw continued participation from existing investor Bain Capital Ventures.
As part of the transaction, Ajay Agarwal (Bain Capital Ventures), Paul Hudson (Glade Brook Capital), and Neeraj Arora (General Catalyst) are expected to join the company’s board.
Founded in 2024 by Anjali Sardana (Founder & CEO), Pronto connects households with trained, background-verified workers for on-demand services such as cleaning, laundry, and utensil washing. Operating on a shift-based model, the platform ensures predictable income for workers and offers users sub-10-minute service through hyperlocal hubs.
The platform currently offers three types of bookings—instant (fulfilled within 10 minutes), scheduled, and recurring—while owning the labour supply chain end-to-end, from recruitment and training to performance management.
The company recently completed a reverse flip from the US to India to avoid a hefty future tax bill, aligning its structure with its India-focused operations. It had earlier raised $2 million from Bain Capital Ventures in May 2024.
With the new funding, Pronto plans to expand into Mumbai and Bengaluru, followed by other metros, and establish micro-hubs in key residential clusters over the next 12–18 months. The capital will also support onboarding and training of 10,000 additional professionals, investments in real-time operations technology, and enhancements to its quality-assurance systems.
Pronto currently operates six hubs in NCR, handling 1,000–2,000 bookings daily, and is growing 45% week-on-week.
In a similar segment, Mumbai-based Snabbit raised $19 million in its Series B round in May 2024, led by Lightspeed with participation from Elevation Capital and Nexus Venture Partners, bringing its total funding this year to $24.5 million.
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