Deebaco: How Sarita Rawat Singh is Building an Inclusive, Affordable Fashion Empire and Inspiring Women to Dream Bigger
- ByStartupStory | July 14, 2025
In the dynamic world of fashion where trends change rapidly and competition is fierce, one brand has stood out not just for its impeccable style, but for the vision that fuels it. Deebaco, founded in 2019 by entrepreneur Sarita Rawat Singh, has grown to become a name synonymous with affordable premium fashion, offering quality, elegance, and inclusivity for the modern Indian woman.
What sets Deebaco apart isn’t just its product range—it’s the powerful story of a woman who dared to dream, build from the ground up, and now wants to light that spark in others.
A Brand Born from Passion and Purpose
Sarita Rawat Singh started Deebaco with a singular vision—to bridge the gap between premium fashion and affordability. “I saw a huge gap in the market,” she recalls. “Either the clothes were too expensive or too basic. I wanted to create something that brought high-street fashion quality to Indian women at prices they could embrace without hesitation.”
With that thought, Deebaco was born. What began as a bootstrap venture has now grown into a ₹27 crore brand, with a target to cross ₹50 crore in revenue in the upcoming financial year. And all of this success has come without external funding—powered purely by strong fundamentals, customer trust, and Sarita’s unshakable belief in her mission.
In-House Excellence: The Deebaco Advantage
One of the core strengths of Deebaco is that it controls every part of its operations in-house—from fabric sourcing and designing to manufacturing and retail. This model ensures not only tight quality control but also keeps prices competitive, allowing the brand to offer superior value.
“Our customers trust us because we don’t compromise. Every stitch, every finish reflects care and craftsmanship,” says Sarita. “Keeping everything in-house allows us to stay agile and stay true to our promise—premium quality at affordable prices.”
This strategic control has led to an impressive rate of customer satisfaction, with Deebaco consistently earning 4+ star ratings across top e-commerce platforms. From dresses and co-ords to ethnic fusion wear, every piece is designed with a modern Indian woman in mind.
Redefining Inclusivity: Fashion for Every Body
In 2024, Deebaco hit a significant milestone—the launch of its plus-size collection. Sarita shares, “It always bothered me that so many women were excluded from stylish, premium fashion simply because of their size. Fashion should never be limiting. Our plus-size line is about inclusivity, empowerment, and making every woman feel confident and beautiful.”
The response to this collection has been overwhelmingly positive and has contributed to a growing and loyal customer base. It’s not just about fashion anymore—it’s about creating a space where every woman feels seen, valued, and celebrated.
Bootstrapped, Woman-Led, and Unstoppable
Sarita’s journey is emblematic of the new wave of women entrepreneurs in India who are breaking barriers and building impactful, scalable businesses. Without investors or a large team in the beginning, she took bold decisions, worked tirelessly, and scaled Deebaco with grit and vision.
Reflecting on her journey, Sarita shares:
“There were days I doubted myself, days when everything felt overwhelming. But what kept me going was the belief that I was creating something bigger than just a brand. I wanted to create impact.”
Empowering Women Entrepreneurs Across India
Beyond fashion, Sarita is deeply committed to encouraging more women to take the entrepreneurial leap. She believes that financial independence and creative freedom are transformative.
“If I can build Deebaco from scratch with limited resources, so can you,” she emphasizes.
“You don’t need a perfect start—you just need the courage to begin. I want every woman out there to know that her dreams are valid. Don’t wait for permission, just start. The journey will teach you everything.”
Sarita now actively mentors aspiring women entrepreneurs and is exploring programs to offer internships and upskilling opportunities for women interested in fashion and business.
The Road Ahead: Growth with Purpose
As Deebaco gears up for its next phase—expanding into global markets and launching offline retail stores—the mission remains unchanged: to make high-quality fashion accessible and to empower women through style and inspiration.
In a world where fashion often prioritizes form over function, trend over truth, Deebaco is a refreshing exception—a brand that celebrates authenticity, empowerment, and ambition. Sarita Rawat Singh’s journey is a shining example of how one woman’s dream can become a platform for thousands more.
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