DeHaat Acquires AgriCentral to Strengthen Digital Farming Capabilities
- ByStartupStory | January 23, 2025
Gurugram-based agritech startup DeHaat has acquired AgriCentral, a farm advisory platform owned by Olam Agri, through an all-cash business transfer agreement. This strategic acquisition is expected to enhance DeHaat’s suite of digital services, expand its reach within the farming community, and solidify its position as India’s largest full-stack agritech platform.
AgriCentral, founded in 2018, is an app-based platform that offers Indian farmers real-time crop prices, personalised crop planning, health diagnostics, and community interaction. The platform, which boasts over 10 million users, leverages advanced technologies such as GPS, satellite imagery, big data, machine learning, and image analytics to facilitate the transition to digital farming.
Speaking on the acquisition, Shashank Kumar, co-founder and CEO of DeHaat, said, “DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across more than 120,000 villages through a network of over 15,000 DeHaat Centres.”
He further added, “AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanisation, insurance, and cattle advisory to enhance the livelihoods of our farmers.”
With this deal, DeHaat will now serve over 12 million farmers across India and is set to surpass its farmer network target for 2024.
Founded in 2012 by Shashank Kumar and Amrendra Singh, DeHaat provides end-to-end agricultural solutions to farmers, including quality agricultural inputs, personalised advisory, financial access, and market linkages to sell their produce. The company has raised $221 million in funding from investors such as Temasek and Prosus Ventures, and was last valued at $700 million.
Currently, DeHaat operates through a network of over 15,000 centres across 11 states, offering personalised crop advisory and digital services to 2.7 million farmers. It distributes more than 3,000 agricultural inputs and has secured exclusive partnerships with 10+ global bio agri-input innovators to promote sustainable agriculture.
Despite its rapid expansion, DeHaat reported a 3.76% increase in consolidated net loss for FY24, reaching INR 1,133.1 crore, compared to INR 1,094.4 crore in the previous year, mainly due to rising operational expenses. However, the company successfully reduced its operating losses by 42% year-on-year, and it is on track to achieve breakeven by Q4 FY25.
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