Krvvy Raises Rs 6.1 Crore in Pre-Seed Round Co-Led by Titan Capital and All In Capital
- ByStartupStory | January 21, 2025
Krvvy, India’s first new-age functional innerwear and shapewear brand for women, has announced that it has secured Rs 6.1 crore in a pre-seed funding round. The investment was co-led by Titan Capital and All In Capital, with participation from notable angel investors, including Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook).
Founded in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) aims to redefine the innerwear experience for Indian women by offering high-quality, innovative products tailored to Indian body types. The brand focuses on comfort and inclusivity, ensuring its offerings meet the evolving needs of modern consumers.
With the fresh funds, the direct-to-consumer (D2C) brand plans to expand its online and offline presence across India. Currently, Krvvy’s products are available through its official website and leading marketplaces such as Amazon and Myntra.
Commenting on the funding, Yash Goyal, Co-founder and CEO of Krvvy, said, “We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women’s innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market.”
The brand’s ethos revolves around customer feedback, ensuring that its designs effectively address the unique needs of Indian women. With a solution-first approach, Krvvy offers a range of products, including bras, underwear, and shapewear that emphasize comfort, functionality, and style.
A spokesperson from Titan Capital remarked, “With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women’s shapewear and innerwear market. Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market.”
Aditya Singh, Co-founder of All In Capital, highlighted the evolving preferences of Indian consumers, stating, “Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness, and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy’s designs can potentially disrupt India’s women’s innerwear market, which is currently valued at over ₹50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion.”
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