Swiggy Ventures into Professional Services with New App Pyng
- ByStartupStory | January 9, 2025
Swiggy has taken another bold step in its diversification journey by launching a new app, Pyng, focused on professional services. The app, currently in its pilot phase, enables professionals such as fitness coaches, yoga instructors, dance teachers, language tutors, and education coaches to list their services on the platform. Through Pyng, service providers can schedule bookings, track payments, modify availability, and iterate on their offerings, providing them with a robust platform for client interaction.
The launch of Pyng comes shortly after Swiggy introduced Snacc, a food delivery app that complements its existing offerings in the quick food delivery market. Pyng’s pricing model, however, remains unclear, with no confirmation yet on whether it will operate on a subscription, commission-based, or alternative pricing structure.
Swiggy’s move into the professional services marketplace is notable, as this space has been largely dominated by players in home improvement, personal care, and cleaning services. The specialised white-collar consulting segment, including coaching and education, has been relatively underserved, presenting Swiggy with an opportunity to carve out a niche in the market.
The launch of Pyng signals a shift in Swiggy’s strategic focus, as it expands beyond its core food delivery services. Swiggy had previously focused on consolidating its offerings into a Super App, which housed services like food delivery, Instamart, and Genie. However, the introduction of Pyng and Snacc as standalone apps highlights a new direction.
This isn’t Swiggy’s first foray into standalone apps; it already operates DineOut, a restaurant table booking platform, and Minis, a marketplace for D2C brands.
Swiggy’s earlier introduction of its 10-minute food delivery feature, Bolt, and the Swiggy Café service, has placed the company in direct competition with other industry players like Zomato and Zepto. Zomato, for instance, has been piloting its 15-minute food delivery service in select areas and continues to push its Bistro service through Blinkit.
In a research note released just a day before the launch of Pyng, Bernstein rated Swiggy’s stock as “Outperform,” predicting a 25% upside in its target price. The note highlighted Swiggy’s ability to maintain its competitive edge in both quick commerce and food delivery markets.
As Swiggy ventures into new territories with apps like Pyng, it continues to redefine its ecosystem and diversify its revenue streams. While its success in the professional services space remains to be seen, this latest move underscores Swiggy’s ambitions to become a broader platform beyond food and groceries.
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