Arata Secures $4 Mn in Series A Funding Led by Unilever Ventures
- ByStartupStory | December 21, 2024
Delhi NCR-based hair care brand Arata has raised $4 Mn (approximately INR 34 Cr) in its Series A funding round, spearheaded by Unilever Ventures, with additional participation from L’Oréal’s corporate venture capital fund BOLD and existing investor Skywalker Family Office.
The company plans to utilize the fresh capital to drive innovation, conduct consumer research, and expand its distribution network across its website, quick commerce platforms, and marketplaces.
Founded in 2018 by Dhruv Bhasin and Dhruv Madhok, Arata offers tailored solutions for various hair types, including hair growth, hair care, dandruff treatment, styling, and maintenance for straight, wavy, and curly hair. The startup boasts formulations powered by advanced ingredients specifically crafted for Indian hair types 1, 2, and 3.
The brand, which currently serves over 1.5 million customers annually, has achieved a remarkable INR 72 Cr annual revenue run rate, growing threefold in the last year alone.
“We will continue to invest in innovation, consumer research, and distribution across our website, quick commerce, and marketplaces to build India’s most loved hair beauty brand,” said founders Dhruv Bhasin and Dhruv Madhok.
Arata’s products are available across multiple channels, including its own website, Arata.in, quick commerce platforms such as Zepto, Blinkit, Instamart, Flipkart Minutes, and leading marketplaces like Amazon, Nykaa, and Flipkart.
The startup had previously secured funding from DSG Consumer Partners and other investors. In the competitive personal care segment, Arata faces rivals such as WOW Skin Science, Pilgrim, and Mamaearth.
India’s D2C market is on a growth trajectory, expected to touch $100 billion by 2025, with beauty and personal care emerging as one of the fastest-expanding segments, according to industry reports.
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