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Flipkart Expands Quick Delivery Service to More Cities

• ByStartupStory     |    November 30, 2024

In a significant move towards meeting the rising demand for ultra-fast deliveries, Indian ecommerce giant Flipkart is gearing up to expand its quick delivery service, ‘Flipkart Minutes,’ to more cities across the country. The announcement was made by Flipkart’s chief corporate affairs officer Rajneesh Kumar, who emphasized the importance of customer-centric innovation in the company’s strategy.

Speaking to news agency PTI, Kumar said, “Customer centricity is critical for us. In cities such as Kolkata, Delhi, Bengaluru and Mumbai, customers are increasingly seeking faster deliveries. We are piloting this service, and (are) already live in Bengaluru, Mumbai, and Delhi.” However, Kumar did not disclose a specific timeline for the rollout to additional cities.

The quick commerce market has been gaining significant traction in India, with consumers gravitating towards the convenience of 10-minute deliveries. Flipkart’s pilot of ‘Flipkart Minutes’ began three months ago in parts of Bengaluru in August, before expanding to Delhi NCR in September.

Kumar also shared insights on the growth potential of the Indian ecommerce landscape. He stated, “India’s overall ecommerce market will account for 12% of the country’s total retail market in India by 2028 on the back of customers in urban and semi-urban cities.”

Flipkart’s entry into the quick commerce segment aligns with the growing competition in this space. Industry players such as Zomato-owned Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket have already established strong footholds in the market. In a bid to keep up, Tata Group’s superapp Neu recently launched ‘Neu Flash,’ offering a 15-minute delivery promise. Additionally, Amazon India has announced plans to enter the quick commerce market with its service, ‘Tez,’ set to launch in 2025.

The surge in quick commerce offerings has been propelled by increasing disposable incomes and a growing preference for convenience and speed. Industry reports project that the quick commerce market in India could reach a valuation of $9.95 billion by 2029.

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