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Blinkit Launches Sellers Hub to Empower Brands Amid Growing Competition

• ByStartupStory     |    October 24, 2024

Quick commerce platform Blinkit, a subsidiary of Zomato, launched its Blinkit Sellers Hub platform on Wednesday, signaling its intent to strengthen competition in the ecommerce sector. The platform allows brands to sell their products directly on Blinkit, bypassing the need for intermediaries. This move positions Blinkit to take on established ecommerce players such as Amazon and Flipkart.

In a post on X (formerly Twitter), Sajal Gupta, Chief Technology Officer at Blinkit, shared details about the platform’s rollout, stating, “Over 200 brands already have access to their Seller Hub and we are rolling out to more brands soon, after the required regulatory verifications.”

We want to create a seller program in quick commerce which is significantly better than any other and our benchmark has always been the OG🫡, FBA @Amazon

To that end, we have launched Blinkit Seller Hub (https://t.co/Kl4Rr5Ehwm) to make selling via Blinkit completely self-serve… pic.twitter.com/Nr1woSTvbR

— Sajal Gupta (@SajalGupta94) October 23, 2024

The Blinkit Sellers Hub offers a seamless experience for brands by allowing them to connect directly with consumers via the quick commerce platform. This marks Blinkit’s entry into a space traditionally dominated by ecommerce giants, adding another layer of competition in the evolving online retail ecosystem.

This development comes on the heels of Zomato’s recent financial announcements. Earlier in the day, Zomato, the parent company of Blinkit, raised its platform fee on food deliveries to Rs 10 from Rs 6, citing a surge in orders due to the festive season. Swiggy, Blinkit’s peer in the food delivery space, quickly followed suit by hiking its own platform fee to match Zomato’s.

Zomato recently posted its second-quarter financial results and announced plans to raise $1 billion through a qualified institutional placement (QIP), a move that is expected to fuel further growth in its business units, including Blinkit. Zomato has been particularly bullish on Blinkit’s growth, with the platform’s quick commerce arm more than doubling year-on-year during the reporting quarter.

The company also revealed that it had added 152 dark stores and seven warehouses to support Blinkit’s rapid expansion plans, further solidifying its position in the quick commerce market.

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