Merger and Acquisition

VerSe Innovation Acquires Majority Stake in Valueleaf Group

• ByStartupStory     |    August 28, 2024

VerSe Innovation, India’s largest local language technology platform, has announced a strategic acquisition of a majority stake in Valueleaf Group, a leading Bharat-focused data-driven digital marketing solutions provider. This significant move is set to enhance VerSe Innovation’s retargeting capabilities and full-stack advertising solutions, driving superior programmatic performance outcomes and ROI for its advertisers.

The acquisition is projected to contribute an additional $100 million in revenue and a 10% EBITDA margin in FY25, marking a substantial growth opportunity for VerSe Innovation. Valueleaf’s core strengths lie in its decade-and-a-half expertise in programmatic performance marketing, including:

A full funnel performance data management platform that covers over 90% of Indian internet users.

Extensive supply-side integrations across thousands of websites, apps, and millions of smartphones.

Industry-focused solutions delivered to various verticals of advertisers.

This acquisition is expected to create powerful synergies by combining VerSe Innovation’s advanced advertising tech stack and data management platform with Valueleaf’s comprehensive performance data, extensive supply-side integrations, and industry-specific solutions. The integration aims to deliver superior Return On Ad Spends (ROAS) and boost revenue while increasing average revenue per user.

Virendra Gupta and Umang Bedi, Co-founders of VerSe Innovation, expressed their enthusiasm about the acquisition. Gupta and Bedi stated, “The acquisition of Valueleaf Group is not only a testament to our commitment to delivering exceptional results for brands but also positions us for substantial revenue growth. By integrating Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships. We are confident that this acquisition will solidify our trajectory of becoming India’s largest digital media tech conglomerate.”

Satish Saraf and Srikanth Bureddy, Co-founders of Valueleaf Group, also shared their optimism regarding the partnership. Saraf and Bureddy remarked, “We look forward to combining our strengths with VerSe Innovation’s extensive digital media ecosystem, to deliver exceptional performance marketing solutions. By integrating our innovative data-driven strategies & technologies with VerSe Innovation’s robust platforms, we are poised to elevate our impact and drive superior outcomes for brands. This partnership reinforces our goal to the opportunities in the performance marketing sector and paving the way for exciting new opportunities.”

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