News Update

Gupshup Unveils Conversation Cloud: AI-Powered Suite Enhances B2C Interactions

• ByStartupStory     |    March 5, 2024

Indian unicorn Gupshup launches the Conversation Cloud, a comprehensive suite of SaaS tools powered by generative AI, aimed at enhancing business-to-customer interactions. According to Beerud Sheth, co-founder and CEO of Gupshup, “Gupshup Conversation Cloud has AI infused into key modules,” offering businesses advanced capabilities for building personalized customer journeys and employing conversational commerce. 

The platform consists of three main modules: Converse, Advertise, and Communicate, facilitating conversational relationship management throughout the customer lifecycle. Gupshup’s ACE LLM, a finely tuned generative AI model, powers the platform, incorporating built-in guardrails and controls to ensure seamless operations. 

Sheth further highlighted success stories, such as Wow! Momo and Swiggy, who improved customer engagement and operational efficiency using Gupshup’s Conversation Cloud. Notable features include automated retargeting for click-to-chat ads and integration of ACE LLM for enhanced interactions in AI-driven chat and voice bots. 

The platform caters to various industries, with domain-specific LLMs tailored for functions like marketing, commerce, support, HR & IT, and industries such as banking, retail, and utilities. 

Gupshup’s Conversation Cloud aims to revolutionize business-to-customer interactions by providing advanced SaaS tools infused with AI capabilities.

 

 

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