Homified Raises INR 10 Million in Pre-Seed Funding Round to Expand its Product Line
- ByStartupStory | December 27, 2023
Homified, a cutting-edge tech-driven Direct-to-Consumer (D2C) brand and sister company of The Teaser Company, has successfully raised INR 10 million in a Pre-Seed funding round. The funding will be utilized to enhance the brand’s presence through strategic initiatives such as a revamp of its brand image, dynamic social media engagement, impactful collaborations with influencers, and engaging live sessions.
The expansion plans for Homified include the launch of new product categories and intensified community initiatives. Specializing in smart electronics and wellness tech, the brand’s focus remains on wireless power banks, laptop power banks, and cutting-edge massagers.
The company aims to utilize the raised funds to further develop and expand its product line, with a strong emphasis on smart electronics and wellness technology. This strategic move is aimed at solidifying Homified’s position in the tech D2C space by creating innovative products, including wireless chargers and power banks, to meet the evolving needs of consumers.
In addition to the expansion in smart electronics, the funding will enable Homified to venture into the wellness tech segment, with a particular focus on massagers. The funding round was led by Srinivasan Namala, a renowned investor with a successful track record across 20 startups in various sectors, highlighting the strategic importance of his involvement in Homified.
Commenting on the funding, Varun Chopra, Co-founder of Homified, expressed excitement about the future prospects of the brand. He emphasized the company’s dedication to using the investment to enhance its product range and provide innovative solutions that prioritize functionality and ease of use, ultimately aiming to make a positive impact on customers’ daily lives.
Meanwhile, The Teaser Company, Homified’s sister company, has announced strategic additions to its leadership team, aimed at strengthening its market excellence and client services. Rakshita Kaushik and Dimple Hotchandani will lead the company’s creative strategy, while Kartavya Arora will drive growth strategy efforts, focusing on performance marketing and conversion rate optimization. Dhiraj Jindal will take charge of the creative club, ensuring top-notch creative output.
Shivam K, Co-founder of The Teaser Company, highlighted the company’s commitment to vertical expansion and the creation of brands that add significant value to customers’ lives. He emphasized the importance of the new leadership team in nurturing budding brands with potential while continuing to work on value-adding brands.
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