Automattic, WordPress Owner Backs Email Startup Titan Of Bhavin Turakhia
- ByStartupStory | August 4, 2021
Automattic, WordPress owner backs email startup Titan of Bhavin Turakhia by giving it a $300M valuation. Titan has raised $30 M from Automattic, which is it’s single largest investment in a company. In a statement, Matt Mullenweg, Founder and CEO, Automattic, said, “We are excited to make our largest strategic investment to date in Titan, and we are working to integrate it deeply on WordPress as a tool to help customers build a professional brand online. We believe in Titan’s potential to create a world-class suite of productivity tools that offer an in dashboard, customised user experience, in which it gives users and partners ownership and control over their personal data.”
Titan aims to take email marketing to the next staep with a next-generation email suite designed for businesses. It will be available to users exclusively through its partnerships with leading Web Presence Providers, including WordPress.com, Titan claims to already have over 100,000 subscribers, close to 70 percent of whom are paid users. Bhavin said that the idea for Titan has been in the works for close to a year now. He explained, “The idea of Titan came from my personal frustration. I am a prolific email user. Even today, I see that a vast majority of the world’s business communications happen through emails. It is a ubiquitous platform that isn’t used by one company. And it is an important communication tool, and there are close to 400 million small websites around the globe and 40 million new websites created every year, and a billion and a half business accounts.”
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