Fintech

Paytm Forges Strategic Alliance with Amadeus for Enhanced Travel Booking Experience

• ByStartupStory     |    November 16, 2023

Fintech giant Paytm, owned by One97 Communications, has announced a strategic partnership with travel technology company Amadeus to integrate its platform for search, booking, and payments over the next three years.

Amadeus’ automation and distribution capabilities are expected to enhance Paytm’s services by delivering accurate results. Paytm aims to leverage Amadeus to provide hyper-personalized recommendations and dynamic pricing, offering users a world-class travel experience.

Through the Amadeus application programming interface (API), Paytm users will gain access to a wide range of global flight options. This integration will enable users to discover and book flight deals seamlessly within the Paytm app, extending to various travel content such as global distribution systems, low-cost carriers, and hotels.

The collaboration with Amadeus positions Paytm to offer a unified Passenger Name Record (PNR) solution in collaboration with Indian carriers, streamlining travel operations and enhancing efficiency for users.

Vikash Jalan, Chief Business Officer at Paytm Travel, expressed enthusiasm about the partnership, stating, “The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate travel operations for users by enhancing efficiency and scalability by leveraging cutting-edge technology.”

Travellers using Paytm will have access to various payment options, including Unified Payments Interface (UPI), Paytm Wallet, and Postpaid. The aim is to provide users with a seamless and comprehensive travel booking and payment experience.

Ramona Bohwongprasert, Senior Vice President for India Subcontinent & Southeast Asia, APAC Inside Sales & Startups at Amadeus, highlighted the importance of consistent and reliable access to travel systems. She stated, “Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific, and fully integrated solutions.”

As disruptions can impact travellers at any moment, the collaboration between Paytm and Amadeus aims to ensure a resilient and efficient travel experience for users, leveraging the strengths of both platforms.

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