Cube Club Raises $1.1 Million in Seed Funding to Launch Fitness Social Network Dopamine
- ByStartupStory | October 4, 2023
Consumer fitness brand Cube Club has successfully secured $1.1 million in a recent seed funding round aimed at assisting fitness enthusiasts on their wellness journeys. Cube Club’s app, Dopamine, seeks to revolutionize fitness by creating an inspiring and communal experience while providing a global platform for growth to businesses and experts in the fitness industry.
Investors who participated in this funding round include Salgaocar Family Office, Rajiv Sahney (New Vernon Capital), Harsh Jain (founder of Dream11), and Siddharth Ladsariya (founder of Everest Fleet).
Yash Thakur, CTO and Co-founder of Dopamine, stated, “Dopamine’s AI-driven features will serve as a reliable and insightful companion for fitness enthusiasts, offering tailored guidance and motivation at every step. We believe that harnessing the power of AI will unlock a new dimension of personalization and engagement in the fitness realm.”
Dopamine will function as an exclusive community within Cube Club, offering influencer content, fitness challenges, and rewards for achievements. Its primary focus is connecting fitness enthusiasts while also providing a platform for fitness experts to showcase their services.
Pratik Agarwal, Co-founder of Dopamine, highlighted their vision: “At Dopamine, we are not just building a fitness app; we are cultivating an ecosystem that unites fitness aficionados, trainers, fitness centers, and product brands under one virtual roof. Our vision is to create an environment where every user feels inspired, connected, and empowered to achieve their fitness goals.”
Dopamine will utilize artificial intelligence to deliver personalized recommendations, track progress, provide insights based on user preferences, and enhance the overall user experience.
According to Statista, India’s health and fitness market was valued at $21.35 million in 2022 and is projected to grow to $34.6 million by 2027, with a compound annual growth rate of 9.39 percent. In 2022, in-app purchase revenue in the health and fitness market reached $14.77 million.
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