Digifish3: Pioneering the Digital Advertising Revolution with a vision

• ByStartupStory     |    September 1, 2023

Startup Story Media had the privilege to conduct an insightful interview with the visionary founder of Digifish3, a prominent digital marketing agency. Established in 2014, a time when the digital landscape was still burgeoning and online marketing was a novel concept, Digifish3 emerged as a trailblazing entity that bridged the gap between businesses and the evolving digital realm. Functioning as a B2B and B2C Brand Marketing firm, the company’s inception was driven by a mission to transform conventional advertising practices.

In an era dominated by traditional advertising modes like print and news media, Digifish3 embarked on a journey to reshape the advertising paradigm. During these nascent stages, trust in online marketing was a limited resource. However, Digifish3’s unwavering dedication to innovation and excellence began to reshape this landscape, marking the early days of a transformational journey.

Recognizing the tremendous potential of the digital realm, Digifish3 aimed to educate and empower individuals and businesses about the vast opportunities presented by platforms like Facebook ads. Digifish3’s primary target audience was the global community, including the tech-savvy youth generation that readily embraced the digital revolution.

During an interview with the co-founder of Digifish3, Ashmita Dhingra, it became apparent that she brought a unique skill set to the table. With a background in mass media and specialization in journalism, she was well-versed in understanding the power of effective communication. Her previous experience included working with IPL teams, where she personally managed the digital profile of legendary cricketer Sachin Tendulkar. Moreover, she had successfully collaborated with leading telecom operator Airtel, shaping products, selecting brand ambassadors, and orchestrating captivating showcases.

The founder of Digifish3, Sandeep Banger, contributed his expertise in engineering and mobile marketing to the company. Having worked in the mobile value-added services (MVAS) department of prominent organizations like Hungama and Airtel, he possessed valuable insights into the rapidly expanding mobile market.

Currently, Digifish3 operates in more than 20+ countries and offers a diverse portfolio of over 15+ products. Their journey from the early days of skepticism to becoming trailblazers in the digital marketing realm is a testament to their unwavering determination and ability to adapt to the ever- changing landscape of technology and consumer behavior.

Digifish3’s Journey as a Bootstrapped Digital Marketing Powerhouse

Digifish3, a bootstrapped company that has never sought external investors, has steadily grown into a formidable force in the digital marketing industry. With a presence in UAE, Europe, and a network of consultants in Southeast Asia, the company has faced numerous challenges along its journey.

One of the main hurdles for a bootstrapped organization like Digifish3 was determining the extent of team expansion. However, the company was fortunate to have a supportive network of talented individuals who helped them navigate through these challenges. Another obstacle they encountered was the lack of clarity among businesses regarding the appropriate budget allocation for digital marketing. Additionally, managing international clients proved to be difficult initially, as Digifish3 had unwavering confidence in their services but struggled to convince potential clients of their capabilities. However, Ashmita Dhingra, the co-founder, acknowledged that facing such challenges is a common experience for entrepreneurs and believes it serves as motivation in the long run.

Empowering Businesses with Personalized 360° Marketing Solutions

While Digifish3 primarily targets the youth demographic, it operates as a comprehensive 360° marketing agency, catering to diverse sectors such as FMCG, aviation, health, and real estate. Looking ahead, they have plans to develop their own product—an app designed to provide easily accessible services in the domains of mental health and preventive health within the consumer market.

The range of services offered by Digifish3 includes establishing online presence, promotional strategies, and engaging with audiences. Their toolkit comprises SEO tools, influencer marketing, online and offline campaigns, website development, personal digital profiles, and more. As the concept of online marketing gained traction, especially during the COVID-19 pandemic, platforms like Instagram, Snapchat, and Telegram emerged as popular advertising mediums.

While the trend towards online marketing continues to rise and offline shops face challenges, Ashmita Dhingra, the co-founder, remains steadfast in her belief in the value of handmade and human-centric approaches. She believes that the human touch and the power of the human mind are irreplaceable, providing both self-reliance and reassurance to both the company and its customers.

Digifish3’s remarkable growth and success exemplify the potential and significance of digital marketing in the modern business landscape, and their commitment to personalized experiences positions them well for the future.

Driving Growth through Research, Innovation, and Customer-centric Strategies

Digifish3 is a research and data-driven company that places customer satisfaction at the forefront of its operations. The founders strongly believe in conducting thorough research before formulating any marketing strategies for brands. Their research is aimed at establishing a global presence, drawing upon their extensive experience in the industry. The driving force behind the company is the insatiable hunger for growth exhibited by brands. In today’s fast-paced world, brands constantly seek new plans, strategies, and a strong online presence to appeal to the younger generation.

During the challenging times of the COVID-19 pandemic, Digifish3 faced a unique situation. Although they were not receiving any clients, the team continued working diligently from their laptops. This period provided an opportunity for introspection and understanding the evolving needs of the market.

They focused on product development and devised innovative solutions while also exploring new technologies and production methods, envisioning their potential for the future. Furthermore, post- COVID, the company devised new strategies to ensure their continued growth. Customers often encounter challenges when it comes to content placement, promotion, target audience selection, and engagement. There are misconceptions among customers that simply putting a video online will lead to exponential growth, or that every video created by a brand will automatically go viral.

In reality, it is impossible to predict what will resonate with consumers. Even if a video does go viral without any agency involvement, it is crucial for a person or company to have a clear understanding of the next steps and how to effectively engage their customers. Consumer preferences are highly volatile, and it is essential to engage them continuously, as the belief that “once a consumer, always a consumer” is a myth.

Lack of understanding often leads to a situation where millions are spent on a product without an equally significant investment in proper marketing. This, in turn, can result in a decline in sales, as brands are easily replaceable in the eyes of consumers. Therefore, developing effective strategies and creating compelling advertisements that attract and retain customers is crucial. Co-founder Ashmita Dhingra emphasizes that marketing is not an overnight game; it is a time-consuming process that requires patience and consistent effort to achieve growth. She advises aspiring entrepreneurs not to give false hope to consumers and emphasizes the importance of having a well-thought-out strategy for every aspect of their business. Keeping the audience engaged and prepared for what lies ahead is vital for success.

In conclusion, Digifish3’s research-driven approach, dedication to customer satisfaction, and adaptability in the face of challenges have propelled the company forward. With a firm belief in the power of data and strategic planning, they continue to assist brands in achieving their marketing goals while navigating the ever-changing digital landscape.

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