Fintech

Angel One Launches Smart Investing Super App to Empower Young Indian Investors

• ByStartupStory     |    July 28, 2023

Angel One, a leading fintech company (formerly known as Angel Broking), has launched the #SuperIsHere campaign, introducing the Angel One super app, a one-stop shop that offers online trading and investing, direct mutual funds, sovereign gold bonds, NCDs, and more. The super app aims to cater to the needs of young Indian investors, providing a seamless and technologically advanced experience for wealth creation.

The AI-powered #SuperIsHere campaign is designed to encourage and empower millions across India to harness the power of data and technology in their investment journey with the Angel One super app. Highlighting the unique features of the app, such as speed, security, and reliability, the campaign showcases how Gen Z and millennials can leverage the app for a customized and simplified investment experience.

The Angel One super app, built with customer-centricity in mind, has earned the trust of 1.5 crore Indians. It offers a diverse investment journey, empowering investors, traders, and intenders to access a wide range of investment options.

Dinesh Thakkar, Chairman and Managing Director, Angel One, added, “We completed 100% rollout of the super app earlier this year. It has been built with a deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan-India awareness and appeal for our super app.”

The campaign, driven by Swedish director Anders Forsman, reaches out to potential users through influencer partnerships, social media posts, business channels, news channels, Google, Meta advertisements, OTTs, and more. Large-scale activation programs are planned to bring the super app experience live in Tier II, Tier III, and beyond cities.

The Angel One super app ensures frictionless account opening and one-click bank updation. Clients enjoy a personalized home page with access to all features with a single tap, faster charting, and order placement with transparent charges displayed upfront. Offline data access is available for P&L, funds, and order status based on the last synced information.

As a pioneer in the fintech industry, Angel One continues to empower investors and traders across India, fostering a culture of smart investing and sustainable wealth creation.

Follow Startup Story